NYCFC - Everywhere We Go
At the beginning of 2018 I was approached by a friend at New York City Football Club to produce visuals coinciding with the team's launch of their new, adidas-designed alternate road kits. The goal was to convey a youthful, nonstop energy that is intrinsic to the 5 boroughs.
Working with my crew at The Main Idea, we developed a plan that would allow us to capture four distinctly unique characters and locations over a quick two-day period. From the edge of Far Rockaway to the heart of Downtown Manhattan, we painted a picture of NYC's gritty hustle- the same hustle NYCFC carries onto the field each week, whether at home or on the road.
For the soundtrack, my good friend Oddisee put together an original tune that fit the vibe perfectly. The unreleased track, titled Don't Stop the Music, was the result of a listening session at Oddisee's home studio and can be heard exclusively by clicking the title or using the link below.
Enjoy the video and some behind-the-scenes photos below. Special thanks to the countless people who aided in the success of this project!