Contracted to produce the video components of LMO's 2017 ADDY Awards Gold-Medal-winning brand launch.
The Main Idea spent four days across 25,000 acres of Vermont maple forest conducting interviews with Maple Guild partners and crew members, capturing the unique steam processing technique, documenting the town of Island Pond, VT, and showcasing the organization's expansive facilities.
AGENCY OF RECORD: LMO
PRODUCER: Ben Weigher
DIRECTOR: Joey Szela
DP: Galin Foley
AC/GIMBAL OP: JMP
PA: Will Stevenson
AERIAL FOOTAGE: Earthtone Media