New York City Football Club, the only Major League Soccer club to call the 5 boroughs home, tapped me to produce a piece heading into their fourth season.
Clad in new away kits from adidas and coming off their best season to date, the club was looking to harness the youthful, gritty, nonstop hustle so intrinsic to The City That Never Sleeps. Dubbed Everywhere We Go, this piece subtly nods towards the idea of the 'away game' while harnessing the powerful energy that is undeniably 'New York'.
This project was edited by my teammates at The Main Idea, who shot the piece on both 8k professional digital cinema and super-8mm film. The resulting contrast of styles epitomizes New York City’s polished elegance and simultaneous raw, unfiltered energy.
The original sounds were created by my good friend Oddisee with the goal of depicting the "fast-paced, gritty New York hustle" through sound. He delivered the perfect score.